Decision Support Systems Term Paper Example | Topics and Well Written Essays - 1000 words

Decision Support Systems - Term Paper Example However, even after six months, many of the two million people made homeless still need and are waiting for the supports (Oxfam New Zealand, n.d). Pakistan frequently experiences natural disasters resulting in heavy casualties of life and wealth. The seismic risk is heavy in many major Pakistani cities like Karachi, Rawalpindi, and Islamabad. Poor constructions and lack of building codes enforcement lead to further loss of human life. Further, changes in demography and climate could lead to more damages (Pakistan 2005 Earthquake, n.d, 24) Decision Support Systems: Considering the extent of the devastation caused by the earthquake in Pakistan and the possibility of its reoccurrence in the future, it is necessary that certain strategy should be devised to reduce the deadly effects of these natural catastrophes. Here are some of the steps suggested for the concerned authorities to consider. Identifying the risk: It has been found earlier that there are greater chances of the places around the earthquake-affected area experiencing the tremors of the earth shake. Seismological monitoring does exist in almost every country but it should be modernized. After the recent quake efforts should be made to make new seismic risk analysis in Pakistan. A combined assessment of the potential risk to human lives, infrastructure, and the economy should be made. The authorities in the areas prone to the earthquakes should be made aware of these hazards and instructed to strictly follow the construction rules. In the future development plan, the areas of the earthquake should be shown clearly. Also, there should not only be the seismic recording machines, but there should also be early warning systems. The experienced scientist should closely monitor these systems. The time of warning before the actual occurrence of the disaster should be long enough for the government to take preventive actions like the removal of people from the area of the potential disaster. These early warning systems should be maintained properly and from time to time should be checked for the consistency (Pakistan 2005 Earthquake, n.d, 25) Responding to the Earthquake: A national disaster strategy should be made and implemented. At the time of disaster, there should be close coordination between the national authorities and the local authorities. After the disaster, the local community is generally the first responder. Hence the locals in the disaster-prone areas should be given the training to tackle the emergency situations. They should be trained to protect themselves and also protect others (Pakistan 2005 Earthquake, n.d, 24). The local authorities also should be made competent enough and trained to face such emergency situations. The NGOs should be encouraged to get involved in the emergency, at the earliest. The local community, the NGOs, the local authorities and the national authorities, all should be made to work in tandem without creating unnecessary hassles in the emergency situation. Â  

Personal Attachment Style Essay Example for Free

Personal Attachment Style Essay My personal attachment style as determined by the Adult Attachment Style Questionnaire (Fraley, n. d. ) was secure, which seemed appropriate. Individuals with secure attachment styles are not typically concerned with rejection from a partner and they tend to be comfortable in emotionally close relationships (Rodriguez Ritchie, 2009). Research has shown that when secure individuals face conflict, they are likely to problem solve using strategies such as compromising and encouraging mutual discussion and constructive communication (Carnelley, Pietromonaco, Jaffe, 1994; Riggs, 2010). Additionally, secure individuals have a decreased potential for depressive symptoms and a far lower risk for psychological disorders throughout adulthood (Riggs, 2010). The questionnaire provided a realistic and accurate assessment of my natural tendencies in intimate and other relationships. Contributing Genetic and Environmental Factors I was endowed with good genes both of my parents were calm, warm, loving people who had above average intelligence and the ability to think in progressive and effective ways. They were socially aware and had many friends and colleagues who respected and loved them. I had a close to ideal family environment as a child: my parents were particularly responsive to my needs and my opinions were always respected and valued. I was not ridiculed, mistreated, or abused, although I was held to high standards and was encouraged to behave appropriately and thoughtfully and to express my feelings in creative, honest, and constructive ways. Research indicates a correlation between early attachment development in childhood and the capacity to form close attachments in adulthood (Brandel, 2010; Reyome, 2010; Riggs, 2010). Sullivans developmental model placed critical importance on interpersonal relationships and how children, and later adults, construct ways to maintain relationships within the family and with others (Brandell, 2010). Because people have intrinsic psychological needs, they create ways to fulfill them, and if the needs are not met by psychologically healthy interactions, less effective unhealthy means are implemented (Brandell, 2010; Rodriguez ; Ritchie, 2009). My childhood environment was conducive to psychological health and provided the emotional building blocks for future positive relationships. Affect on Cognitive and Social Development Research suggests that abuse during early childhood deeply affects an individuals future ability to bond with others, in effect, abuse influences social development (Reyome, 2010; Riggs, 2010). Furthermore, it may interfere with the individuals ability for emotional regulation, and may contribute to maladaptive emotional coping skills that may lead to psychological disorders (Riggs, 2010). Insecure individuals show a decreased ability for social information processing, such as careful listening (Riggs, 2010). Compounded with decreased emotional regulation, maladaptive coping skills, and a propensity to psychological disorders, maltreatment in childhood has a tremendous impact on social development and the ability to engage effectively in relationships in general (Brandell, 2010; Carnelley, Pietromonaco, ; Jaffe, 1994; Riggs, 2010). In early childhood, children create norms and develop expectations according to the quality with which their needs are met, usually by the mother (Brandell, 2010). These norms and expectations are the templates by which individuals relate to others throughout their lives (Brandell, 2010; Reyome, 2010). When a mistreated individual consistently distorts self-perceptions and inaccurately interprets the behavior of others as threatening, they may engage in retaliatory behavior (Riggs, 2010). As previously mentioned, I was raised in a warm, wholesome family environment in which personal expression was expected, valued, and appreciated. I grew p believing and experiencing that the most valuable relationships are the intimate ones I have with family and close friends. They are the safe harbors that naturally ameliorate the challenges of life. I developed highly positive expectations about intimacy, and my needs were mostly addressed. Because I learned that close relationships are safe, I perceive them accurately and as a non-threatening component of life. The pleasure I derive from close relationships has diffusely permeated my relationships in gener al, and I seek out and appreciate some level of intimacy in all of my relationships.

Prior (2004) Sydney Gay Saunas 1967-2000 Book Analysis

Prior (2004) Sydney Gay Saunas 1967-2000 Book Analysis Farzan Babaei S5030791 Article name: Sydney Gay Saunas 1967-2000: Fight for Civic Acceptance and Experiences Beyond the Threshold Article Source: PhD thesis, School of Sociology and Anthropology, The University of New South Wales Article Author and Year: Jason Hugh Prior (2004) Citation: Prior, J. H. (2004). Sydney gay saunas 1967-2000: Fight for civic acceptance and experiences beyond the threshold (Doctoral thesis). School of Sociology and Anthropology, The University of New South Wales, New South Wales, Australia. Introduction and Research Questions Jason Prior is an established researcher particularly in the field of spatial governance and its relation to sexuality, religion, and health and wellbeing. In his PhD thesis titled Sydney Gay Saunas 1967-2000: Fight for Civic Acceptance and Experiences Beyond the Threshold (year), he attempts to shed light on Sydneys gay saunas through two key questions. The first relates to how the gay sauna transitioned from a clandestine operation to a legally recognized and accepted institution considered important within particular environs of the city. The second concerns how the dynamic public domain of the gay sauna contributed to the development of gay culture in the city by fostering the opportunity of collective and individual homosexual expression. Part 1 of Study Methodology and Results In the first part of the study, utilizing his background in urban sociology, planning, and legal geography, Prior draws heavily upon the works of Knopp (1995,1998) and Castells (1983) as a conceptual framework. He uses empirical examination and analysis of documents (including development applications, archival documents, legal records, civic authority records, government gazettes, law reports, records of police raids, government acts, newspaper and magazine articles, and twenty-nine in-depth interviews) as a research methodology, to understand the process of acceptance of gay saunas in Sydneys civic society. Using these data, he traces the history of these establishments from 1967 to 2000. The first gay saunas existed through subterfuge and public charades by disguising themselves from the largely homophobic society as gyms and fitness centres. Through the years that followed, change in legislation which led to the decriminalisation of homosexuality set the stage for the emergence o f the gay sauna into public view and their partial acceptance by civic authorities. Although the emergence of AIDS added a layer of complexity to the process, it led to new alliances between the gay community, medicine and the state government. These alliances played a major role in the eventual acceptance of the gay sauna by civic authorities, judiciary, and citizens as not just social but also sexual institutions. Prior argues that this transformation was possible through the conjunction of greater understanding and acceptance of homosexuality by the general community, the mobilisation of gay activists and the broader radicalism of the 1960s and 70s, and the emergence of enlightened processes by council bureaucracies and the judiciary. Part 2 of Study Methodology and Results Priors background in architecture comes into use in the second part of the study where he examines through an empirical analysis (analysis of the material features of the built form, and twenty-nine in-depth interviews), how the evolving social spaces of Sydneys gay saunas allowed men to develop and experience individual and collective sexual identities and practices. In describing the dynamic nature of these spaces Prior identifies three stages of evolution. The first and most basic/rudimentary stage started with the establishment of the the Bondi Junction Steam Bath, Sydneys first gay sauna. Here the aim was to providing a safe space where men could temporarily escape from the city outside, with a focus on the threshold to protect patrons from the largely homophobic world outside. The second involved the shift of focus from the threshold to the development of the domain, into the creation of a space that was more socially, sexually, and psychology enabling for the expression of hom osexuality. This golden age of the saunas aligned with the gay liberation movement. The last stage focuses on the redesign of the domain into a safe sex venue to cope with the new experience of sexuality that AIDS awareness evoked. These stages involved changes to the physical realm of the saunas, which in turn affected the type of sexual activity that took place. Critical Review/ Contextualization within other works Priors well-structured and comprehensive study fills a gap in the existing literature by adding to the largely unexplored realm of gay bathhouses in the Australian context. In describing the history of these establishments, he continually draws parallels between the United States and Australia which provides readers with a broader perspective, and highlights the uniqueness of this particular context. The first part of the study which deals with the sexualisation of urban space is contextualized within the body of works of Foucault (1990), Castells, and Knopp, while the second part of the study which concerns how designed sexual environments affect sexual practises fits within the works of Brodsky (1993), Rubin (1991), and Tattelman (1999). Priors work also contributes to the broader topic of studies specifically on gay saunas. The latter includes ethnographies particularly in the american context (Weinberg Williams, 1975; Styles, 1979; Chauncey, 1994), the study of saunas from a more architectural perspective where alternate design possibilities and concepts of queer space are explored (Tattelman, 2000; Betsky, 1997), and more recently, studies on AIDS prevention research (Bolton, Vincke, Mak, 1994; Binson Woods, 2003; Lyons, Smith, Grierson, Doussa, 2010). Link to my Research The inter-relation between sexual culture, the built-form, and the social/sexual relations that forms the core of Priors work, is a theme that I want to carry forward and build onto in my research. Specifically, I am interested in looking at how social and sexual relations have changed in the bathhouse due to technologies in the 21st century such as PrEP, internet, and dating apps and how this in turn has affected the physical and social environs of the baths. The main aim of the authors research was to examine the social and political forces which contributed to the acceptance of gay saunas by Sydneys civic society. To answer this research question, he provides an in-depth description of the material (and immaterial) aspects of gay saunas in Sydney from the first gay sauna in 1967 to the year 2000, outlining distinct stages of evolution in the form/use of these structure. This data will form an important benchmark for my research which will explore the possible formation of a new architectural typology in the 21st century. The fact that this study, along with the work of Richters (2007), is one of the few literary works offering a detailed description of Sydneys baths, including floor plans and advertisements in the gay press, makes it the single most important source for my research. References Betsky, A. (1997). Queer Space: Architecture and Same-Sex Desire (1st edition). New York: William Morrow. Binson, D., Woods, W. J. (2003). A Theoretical Approach to Bathhouse Environments. Journal of Homosexuality, 44(3-4), 23-31. Bolton, R., Vincke, J., Mak, R. (1994). Gay Baths Revisited: An Empirical Analysis. GLQ: A Journal of Lesbian and Gay Studies, 1(3), 255-273. Brodsky, J. I. (1993). The Mineshaft: A Retrospective Ethnography. Journal of Homosexuality, 24(3-4), 233-252. Castells, M. (1983). The City and the Grassroots: A Cross-cultural Theory of Urban Social Movements. London: Edward Arnold. Chauncey, G. (1995). Gay New York: Gender, Urban Culture, and the Making of the Gay Male World, 1890-1940 (unknown edition). New York: Basic Books. Foucault, M. (1990). The History of Sexuality, Vol. 1: An Introduction. (R. Hurley, Trans.) (Reissue edition). New York: Vintage. Knopp, L. (1995). Sexuality and Urban Space: A Framework for Analysis. In David Bell and Gill Valentine (Eds.), Mapping Desire: Geographies of Sexualities (pp. 149-161). London and New York: Routledge. Knopp, L. (1998). Sexuality and Urban Space: Gay Male Identity Politics in the United States, the United Kingdom, and Australia. In Ruth Fincher and Jane M. Jacobs (Eds.), Cities of Difference (pp. 149-176). New York: The Guilford Press. Lyons, A., Smith, A. M. A., Grierson, J. W., Doussa, H. von. (2010). Australian mens sexual practices in saunas, sex clubs and other male sex on premises venues. Sexual Health, 7(2), 186-192. Prior, J. H. (2004). Sydney gay saunas 1967-2000: Fight for civic acceptance and experiences beyond the threshold (Doctoral thesis). School of Sociology and Anthropology, The University of New South Wales. Richters, J. (2001). The Social Construction of Sexual Practice: Setting Sexual Culture and the Body in Casual Sex Between Men. University of Sydney, Sydney, NSW, Australia. Rubin, G. (1991). The Catacombs: A Temple of the Butthole. In Mark Thomson (Ed.), Leatherfolk: Radical Sex, People, Politics, and Practice (pp. 119-141). Boston: Alyson Publications. Styles, J. (1979). Outsider/Insider: Researching Gay Baths. Urban Life, 8(2), 135-152. Tattelman, I. (1999). Speaking to the Gay Bathhouse: Communicating in Sexually Charged Spaces. In W. L. Leap (Ed.), Public Sex/ Gay Space (pp. 71-94). New York: Columbia University Press. Tattelman, I. (2000). Presenting a Queer (Bath) House. In J. A. Boone, M. Dupuis, M. Meeker, K. Quimby, C. Sarver, D. Silverman, R. Weatherston, Queer Frontiers: Millennial Geographies, Genders, and Generations (pp. 222-258). Madison: University of Wisconsin Press. Weinberg, M. S., Williams, C. J. (1975). Gay Baths and the Social Organization of Impersonal Sex. Social Problems, 23(2), 124-136.

power and politics Essay -- essays research papers

Politics and Power Paper   Ã‚  Ã‚  Ã‚  Ã‚  It is not about â€Å"what you do†, â€Å"it is about who you are and who you know†. As employees, we have all heard sayings like this before when it comes to the business world. The â€Å"power and politic† mindset is a direct result of the type of tug of war experienced for millions of years; from prehistoric times through modern day. Ever since Ugha smashed Mugha in the head with a club back in prehistoric times, politics have been around in the workplace. Politics are a subliminal fight for survival and it actually happens in personal lives as much as it does in our work lives. Politics can go hand in hand with power, just as night follows the day. Many of the political situations that occur within a corporation are a result of growth and change. However, part of the task of becoming a viable asset to a corporation is to look beyond the surface and find out where the company is heading as a result of these changes. In this way, employees c an position themselves to be a positive part of the growth and change.   Ã‚  Ã‚  Ã‚  Ã‚  Power and politics go hand in hand in the business world today. The likelihood of gaining power often depends on the ability to read and understand politics. Once power is gained, leaders tend to utilize politics to reach long term goals and visions. Pending on the style of leadership, personal agendas may come into play. While personal agendas are not always a bad thing, they are generally set forth with limited perspective and can potentially result in catastrophe. Because personal agendas restrict the flow of communication and constructive criticism, personal agendas are a major contributor to the negative aspects of power. However, there is far more to be gained than lost with regard to power. Power provides a solid structure and a clear expectation. Since people strive to please, measurable guidelines offer a foundation for success. When power is used effectively, appropriate politics can be set into place to obtain a desired outcome.   Ã‚  Ã‚  Ã‚  Ã‚  Politics are meant to go unnoticed and usually lie beneath the surface. Recognizing politics is half the battle in learning to handle and deal with them. Once politics are recognized there is an opportunity to benefit personally and collectively. Politics can promote the â€Å"I’ll scratch you’re back if you scratch mi... ... has built its reputation on. (Schermerhorn, John R., Hunt, James G., Osborn, Richard N. Organizational Behavior, pgs 1-31).   Ã‚  Ã‚  Ã‚  Ã‚  What can you do to thrive in a political environment? There’s no magic formula, but common sense, fair play and sound judgment are good starting points. Work hard; absolutely. But instead of keeping your head down, keep your antenna up. Instead of keeping your nose clean and not getting involved in any of the politics, use it to sniff out information and opportunities. Instead of seeing power and politics as dirty words, put them to good use for yourself and others. One thing is for sure, power and politics will always survive in the business world, and it is imperative that we as employees find a way to use them to our advantage, because if we do not someone else will. As it is pointed out in one article, the great philosopher Plato once said â€Å"Those who are too smart to engage in politics are punished by being governed by those who are dumber† (Martinez, 2000). References Martinez, M. N. (2000). Politics Come With The Office. Information retrieved on   Ã‚  Ã‚  Ã‚  Ã‚  August 27, 2005 from www.graduatingengineer.com

How to Keep Your Body Healthy

Jennifer Ellin April 13, 2013 English 0950 How to keep your body healthy Picture yourself overweight and just absolutely miserable and a person wants a brand new makeover. There are several different ways to keep your body happy, healthy and to prevent all illnesses. One thing a person should plan is maintaining a healthy goal. In order to do that, a person should consume all the nutrition one can handle. A human body needs carbohydrates, plenty of protein and fats. A human should be burning more calories than consumed. Eliminate a lot of sweets and don’t ever avoid skipping meals.Doctors and nutritionists recommend eating up to 6 small meals instead of 3 large ones but have to watch out on portion sizes. Low energy foods are good like fruits and vegetables and also water and lots of fiber. Fiber will help digest and keep your body full longer. Drink a lot of water. Celery and chewing gum will help burn calories also just by chewing; Yogurt helps also. A person should be getti ng a lot of rest at night. Adults should get a maximum of 9 hours of sleep a night and kids should get about 10-11 hours of sleep. One of the most important ways of improving sleep is to do it in complete darkness.Small amounts of light can interfere with body rest. Another of the best ways to improve a nights rest is to exercise. Sleeping is also a great way to prevent overeating. There are more ways to exercise besides hitting the gym. A person can exercise where ever felt most comfortable like in the privacy at home. There’s one effective way to improve cardiovascular health and it’s to do interval training. Interval training is switching back and forth between high and low intensity activities. If someone decides to do the interval trainings, it will help improve heart health and endurance.There are lots of ways to improve a human’s psychological health. Developing meaningful relationships by being social with other people is a great way. Another way is lear ning to have a healthy relationship. Learn to understand your own emotions so you can know yourself better and also learn to cope better with emotional pain. Improving your sex life is a good one. There are benefits to a healthy sex life such as reducing depression. Keep your mind flexible. Reading more is the best way. You should also keep yourself mentally active. It’s very rewarding.It’s also known to decrease chances of getting Alzheimer’s disease. Make a few lifestyle changes. Doing many types of different outdoor activities. Limit computer time to a few hours a day. Walking more is great for the body. A stressful environment is a no go. So try to keep calm no matter what the circumstance is. If someone is in a situation that can’t be handled, step outside and get some fresh air. Outdoor air is great for the body. It is important that we pay attention to the body. Our body tells us what we need and don’t need. Take into consideration that when a body is ill, there is something wrong.

executing the death penalty essays

executing the death penalty essays The implementation of capital punishment in the United States today has become a seldom-used means to deter crime. The death penalty was established in order to punish those who are guilty and to discourage those who contemplate committing heinous crimes from doing so. Society has backed down from its very supportive stance on the death penalty since being barraged with propaganda that says capital punishment is cruel and unusual. Most of the crimes committed by those who face execution can be listed as either cruel or unusual, though. Through analyzing the effectiveness of deterrence, the ineffectiveness of life sentences, and the morality of capital punishment, the significance of the death penalty can be shown. Deterrence refers to the suggestion that executing murderers will decrease the rate of homicides by causing potential murderers not to commit murder for fear of being executed themselves. The fear of punishment is enough to dissuade many people from taking extreme actions. Since 1990, Harris County, a single county in Texas has had more executions than any other county in any state in the United States, according to David Bragdon, a Government/Pre-law major from North Carolina. During the period between 1990 and 1995, Harris County has had a forty-eight percent drop in crime, the greatest decrease in the United States. In Harris County, the highest homicide rate was in 1981, one year before the death penalty was reinstated in Texas. This directly indicates that the implementation of the death penalty correlates with a drop in the homicide rate(Guernsey,9). Deterrence is effective when properly put into practice. Many people have argued that the cost of executing a prisoner is higher than keeping him incarcerated for life. The annual cost of incarceration is $40,000 to $50,000 a year for prisoners who are serving life terms without parole(Wekesser,2). Executing a prisoner is much more cost ...

A Timeline of the European Union

A Timeline of the European Union Follow this timeline to learn about the series of steps over decades that led to the creation of the European Union. Pre-1950 1923: Pan European Union society formed; supporters include Konrad Adenauer and Georges Pompidou, later leaders of Germany and France.1942: Charles de Gaulle calls for a union.1945: World War II ends; Europe is left divided and damaged.1946: European Union of Federalists forms to campaign for a United States of Europe.September 1946: Churchill calls for a United States of Europe based around France and Germany to increase the chance of peace.January 1948: Benelux Customs Union formed by Belgium, Luxembourg, and Netherlands.1948: Organisation for European Economic Co-operation (OEEC) created to organize the Marshall Plan; some argue this is not unified enough.April 1949: NATO forms.May 1949: Council of Europe formed to discuss closer co-operation. 1950s May 1950: Schuman Declaration (named after the French Foreign Minister) proposes French and German coal and steel communities.April 19, 1951: European Coal and Steel Community Treaty signed by Germany, France, Ireland, Luxembourg, Belgium, and Netherlands.May 1952: European Defence Community (EDC) Treaty.August 1954: France rejects the EDC treaty.March 25, 1957: Treaties of Rome signed: creates Common Market / European Economic Community (EEC) and European Atomic Energy Community.January 1, 1958: Treaties of Rome come into effect. 1960s 1961: Britain tries to join the EEC but is rejected.January 1963: Franco-German Treaty of Friendship; they agree to work together on many policy issues.January 1966: Luxembourg Compromise gives majority vote on some issues, but leaves national veto on key areas.July 1, 1968: Full customs union created in the EEC, ahead of schedule.1967: British application again rejected.December 1969: Hague summit to â€Å"relaunch† the Community, attended by heads of state. 1970s 1970: Werner Report argues economic and monetary union possible by 1980.April 1970: Agreement for EEC to raise own funds through levies and customs duties.October 1972: Paris Summit agrees on plans for the future, including economic and monetary union and ERDF fund to support depressed regions.January 1973: UK, Ireland, and Denmark join.March 1975: First meeting of the European Council, where heads of state gather to discuss events.1979: First direct elections to European Parliament.March 1979: Agreement to create the European Monetary System. 1980s 1981: Greece joins.February 1984: Draft Treaty on European Union produced.December 1985: Single European Act agreed; takes two years to ratify.1986: Portugal and Spain join.July 1, 1987: Single European Act comes into effect. 1990s February 1992: Maastricht Treaty / Treaty on European Union signed.1993: Single Market begins.November 1, 1993: Maastricht Treaty comes into effect.January 1, 1995: Austria, Finland, and Sweden join.1995: Decision taken to introduce the single currency, the Euro.October 2, 1997: Treaty of Amsterdam makes minor changes.January 1, 1999: Euro introduced in eleven counties.May 1, 1999: Treaty of Amsterdam comes into effect. 2000s 2001: Treaty of Nice signed; extends majority voting.2002: Old currencies were withdrawn, ‘Euro’ becomes the sole currency in the majority of EU; Convention on the Future of Europe created to draw up a constitution for larger EU.February 1, 2003: Treaty of Nice comes into effect.2004: Draft constitution signed.May 1, 2004: Cyprus, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovak Republic, Czech Republic, Slovenia join.2005: Draft constitution rejected by voters in France and the Netherlands.2007: Lisbon Treaty signed, this modified the constitution until it was deemed a sufficient compromise; Bulgaria and Romania join.June 2008: Irish voters reject the Lisbon Treaty.October 2009: Irish voters accept the Lisbon Treaty.December 1, 2009: Lisbon Treaty comes into effect.2013: Croatia joins.2016: United Kingdom votes to leave.

Science and the use of non

Science and the use of non It is indeed true that the knowledge behind science can be used to answer several questions on non-renewable energy. For instance, should we use non-renewable energy resources? How can the non-renewable energy resources be used? This part of the essay will explore these questions using oil in the Middle East as an example.Advertising We will write a custom assessment sample on Science and the use of non-renewable energy resources specifically for you for only $16.05 $11/page Learn More To begin with, physical science has a rich knowledge on non-renewable energy resources. A dominant example of non-renewable resource is oil. It cannot be renewed because once the oil fields have been depleted; it is not possible to carry out additional mining activities (Zycher, 2011). For example, even though the Middle East region is rich in oil as a natural resource, the wells will eventually dry up if mining activities continue over an extended length of time. It is scient ific knowledge that the use of fossil fuels such as oil leads to the pollution of the environment. When fossil fuels undergo the process of combustion, the hydrocarbons are transformed into carbon-dioxide and water molecules. There are some traces of fossil fuels that also emit poisonous gases when subjected to heat. For example, hydrogen sulfide is one such toxic gas. This implies that the use of oils or fossil fuels poses unique environmental challenges. Carbon dioxide is largely responsible for greenhouse effect when emitted into the environment. It is a major greenhouse gas that has been responsible for the warming effect in the atmosphere (Ryley Chapman, 2012). When carbon dioxide is emitted into the atmosphere, it creates a warming effect leading to higher level of evaporation from the surface due to increased heat. When this type of emission covers a large area on the atmosphere, it interferes with the climate spectrum of the affected region. Worse still, carbon dioxide emis sion from the combustion of fossil fuels (oils) has led into destructive effects on the climatic pattern of the world. This explains why scientists have come up with the term ‘global warming’ to refer to the extreme changes in global temperatures.Advertising Looking for assessment on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More This has also led to significant variations or changes in climate. This is the reason why science can be used to explain the lethal effects of non-renewable energy resources such as oil. Although non-renewable energy has its own share of negative effects to the environment, it is vital to observe that this form of energy is still viable and reliable for use bearing in mind that it does not require complex installations before it can be harnessed. It can also be used to supply large amounts of energy within a relatively short time compared to renewable energy sources such as wind, solar and hydro electric power. Hence, scientific knowledge can be used to determine the best type or form of energy to use when running various processes. For instance, driving heavy machines in factories requires a large amount of uninterrupted source of energy such as oil. On the same note, automobiles can best use non renewable energy from oil instead of electric, hydropower or energy from the wind. This is attributed to the fact fossil fuels are portable even in car engines (Dettinger, 2011). Finally, Science plays an important role in the process of decision making. It is possible to choose the right form of energy for use after acquiring adequate scientific knowledge. Moreover, science provides facts that can later be used to give vital recommendations. References Dettinger, M. (2011).Climate change, atmospheric rivers, and floods in California :A multi model analysis of storm frequency and magnitude changes. Journal of the American Water Resources Association (JAWR A) 47 (3), 514–523. Ryley, T., Chapman, L. (2012). Transport and climate change. Bingley, UK: Emerald.Advertising We will write a custom assessment sample on Science and the use of non-renewable energy resources specifically for you for only $16.05 $11/page Learn More Zycher, B. (2011). Renewable electricity generation: Economic analysis and outlook. Washington D.C: AEI Press.

External communication method for retailers Essay

External communication method for retailers - Essay Example More importantly, the communication mix will be part of the discussion with major focus on the retail business. The growing market of retailers, increased competition, and their hunger of constantly attracting and retaining their customers has made it important to achieve excellence at communicating the value and the rest of this paper would discuss the same. Since most of the retailers engage in mass marketing, the formula for them remains somewhat low per unit profit, high volume of sales, and board customer base, which in turn result in some handsome gross profit (Bhatia, pp. 161-164, 2008). In addition, high volume of sales means that everyday retailers have to deal with many customers coming from diverse backgrounds. However, life would have become easy if customers would have all the information and they would have perceived the product, prices, and the offer the way retailers wanted. Most of the marketing experts agree to the fact that the external retail communication mixes endeavor for building brand equity and other all other retail communication methods or channels consist of six major modes of communication. These elements namely are advertising, sales promotion, personal selling, public relations, direct marketing and events, and experiences (Reynolds, Cuthbertson & Bell, pp. 69-75, 2004). It is also important to note that retail communication goes far beyond these specific platforms and goes on to include things like packaging, style, price, colours, infrastructure of the store, location, sales person’s outlook and others (Samli, pp. 56-58, 1998). However, since most of these things are internal, therefore, they will not be able to create a place for themselves in this discussion. In this regard, advertising is the most feasible option for any retailer who wants to build a long-term image for its brand. In fact, advertising may be the answer for any retailer who wishes to trigger the sale quickly. However, it is an

The process of risk categorization inspection Assignment

The process of risk categorization inspection - Assignment Example Profile factors are those that put into consideration population served, type of operation, extent of handling food and its complexity. Performance factors on the other side touch on commitment practices that contribute to food safety. In addition, performance factors also cover operator’s performance that complies with regulations and the extent of food safety plans. Each board of health must, at any time, put into account requirements and standard approach as outlined in the guidance document for Food Safety Program Practices of Operation. When operating at minimum, standard approach implementation would include the following. Standard approach entails implementing and developing a plan for reviewing as well as giving updates of standard operating procedures. It also covers categorization forms, tools, or templates for new approach incorporation (Public Health Division 4). A standard approach, in addition, train all staff who have either supporting or direct role in monitoring, reporting, or conducting categorization of the risk process. Finally, a standard approach also implements and develops an outcome reporting system from the categorization process of risks. The outcome reporting system is essential to monitoring changes and trends to risk classes. Furthermore, it also provides data that acts as a summary of profile and performance factors used for evaluation reasons. The first step in risk categorization of food premises process is assigning risk categories. Boards of health use assigning risk categories of food premises in when assessing annual onsite risk of every food premises (Bai 215). Subsequently, the health board completes categorization of risk assignment as they carry out the first inspection in every calendar level. However, assigning to risks categories is not applicable in recently established premises that are less than a year old. Assigning of risks is useful in planning towards meeting reporting requirements. It is important to

Youth Violence In Schools Essay Example | Topics and Well Written Essays - 750 words

Youth Violence In Schools - Essay Example en all the basic necessities in their lives including good foundation for their social and emotional needs (Haapasalo & Pokela, 1999; Goldhagen & Lansdown, 2008). It is also important to consider that without this proper care, there is a great absence of providing other needs that children can use when they grow as young adults. The young adults face different situations in their lives including different problems. One of these is youth violence in school. Youth violence is a prevalent issue in the world. However, this issue is highly integrated not just within school premises, but inside home. Thus, youth violence in school is a problem in the society that starts from home. Youth violence in school is a problem in the society that starts from home because it is a place that has become an integral part of one’s life where values, characters and personalities are formed (Harden & Whittaker, 2011). In there, there are parents who always have the chance to influence their children. It is their obligations to show to their children the good values, characters and personalities to live by. Failure of these parents to show these will usually result to undesirable expectations. In most of the time, children are always blamed about their being foolish or hard headed when in fact; the bottom line of it all is the failure of parents to show good influence at home. In the same way, young adults usually find themselves blamed about their own actions when in fact, the very foundation of the problem starts from the kind of influence they receive at home from their parents. Youth violence is a problem that starts from home because it depends on the level of communication parents invest in their children’s lives. Aside from setting a good influence of parents for their children, it is tested and proven that a good communication between them would also work out. Children who receive constant communication with their parents have many things to learn (Tates & Meeuwesen, 2000).

Read book Mystic River by Dennis Lehane Essay Example | Topics and Well Written Essays - 750 words

Read book Mystic River by Dennis Lehane - Essay Example In the case of the character of Dave, his ‘tanha’ had caused him to question and even deny God’s rule over the earth. This may be influenced by significant events of Dave’s past, namely the incident of when he is sexually molested which ultimately changes his childhood and his outlook and attitude towards the outside world. Moreover, those around him find him hard to understand, as it is difficult to comprehend him due to the ambiguity of his statements and expressions. This makes him seem like a conspicuous character, suggesting perhaps, that he is ill at ease and unsettled, lacking a sense of peace and direction. There is an internal conflict within Dave, wherein he is struggling with his dark side that not only allures him with satanic temptations, but also forces him to treat others in the same way he had been treated in his life. Again, the theme of the power of the past contributing greatly to the characters is apparent with Jimmy. Jimmy’s atta chment to the past causes him a lack of Apatheia. Despite his efforts to take control of his own life, he finds it difficult to accept the fact that there are certain circumstances for which he has no control over; that is, he cannot go back to the events of his past. This may be exhibited in his question of guilt. These questions have made his wife wonder if is indeed feeling remorse or if his actions are merely an obligation due to his love and responsibility of his daughter. The fact that he himself is conflicted on whether or not he feels guilty further elaborates this. To him, guilt is merely temporary, it comes and goes in passing, but there is a disconnect with true emotions. As he continues to struggle with moving forward with his life, stark reminders of his past continue to plague him. Because is unable to rescue the deeds of his past (his karmas), he remains in an altered form of Apatheia. According to Hindu mythology, a man must face his own karmas for the duration of hi s lifetime (Livingstone). His lack of Apatheia causes him to seek a life of innocence, which is impossible for him. This frustrates him and causes him to lead a life of suffering. Sean on the other hand, is a character who believes in Halakha, which is the idea of a perfect moral ethic. Halakha is a perfect ethical rule that may be able to lead mankind to peace. Sean is a character who had lived a comfortable childhood and partially believes in laws and commandments which may result in a healthy solution. He is one who would have preferred religious ethics such as perfect theocracy to their religious insight. Although Sean’s profession prompts him to bring about law and order, issues in his personal life tempt him to opt to misuse law and order for his own gains. Theological reflection is not only seen in the characters, but in the setting as well. However, the classical approach to religion is replaced by authors and philosophers that may be termed as ‘religious existe ntialist’. Jimmy’s struggles with his actions reflect the kind of punishment described by Dostoevsky in his view of Christianity. His view sees Christianity as closer to spiritualism such as with Hinduism, Islam, and other eastern religions (Dostoevsky, n.p.). In Hinduism, ‘karmas’ leads one to the punishment he must face. In the same way Jimmy’s actions leads him to the punishment he would eventually have to deal with. Jimmy deals with a moral crisis when he reflects on how

Pupils delight in the wealth of opportunities for understanding more Essay

Pupils delight in the wealth of opportunities for understanding more about the world - Essay Example Geography is a subject that investigates the shared interactions amongst human beings and the environment. Therefore, it is correct to say that environmental issues are the subject matter of geography. As a subject, geography looks into the ways in which the natural environment is used in terms of human actions towards the biosphere, atmosphere, lithosphere and hydrosphere. Such actions impact the issues relative to the environment, such as vegetation coverage, land usage, water resources and renewable sources of energy. This paper will examine the significance of history and geography for students in relation to an event such as The London Evacuations during World War II. The most significant learning from the London evacuations that became unavoidable during World War II pertains to improving people’s judgment, which is why many scholars and leaders have held that schooling in the modern world should be primarily historical (Streatfield, 2000). Commenting on the education pr ocess in the newly set up democracy in the US, President Jefferson had correctly remarked that â€Å""the people are the ultimate guardians of their own liberty. History by apprising them of the past will enable them to judge of the future. It will avail them of the experience of other times and other nations; it will qualify them as judges of the actions and designs of men" (Jefferson, 1998, p.121). History does not provide answers to questions that come to our mind but assists us in getting to know how we can make better decisions in the future. After getting to know of the London evacuations during World War II, students realize the hardships faced by people and the blunders that were made in terms of causing immense suffering to millions of people. Such events particularly enlighten students and make them to think as to why they occurred and whether they could be avoided (Krug, 1967). In understanding the shortcomings of becoming party to such destructive happenings, the coming generations will have a clear viewpoint of the sufferings and will never repeat the same mistakes again. In studying the events that led to the Second World War, students are forced to think after growing up that the historical events that led to loss of life and to hardship for majority of the people should not occur again. In this context, enough evidence exists to indicate that there is a common agreement about the working of cognitive psychology. People capable of thinking independently believe that history supports common cultural understandings and dialogue. The London Evacuations during World War II create a need for identity that is vastly related with ideas of mutual cultural understandings. It is also recognized by many that issues of identity are the main concern in psychological studies and it has been found that losing identity leads to loss of the sense and of importance, which is exactly what The London Evacuations during World War II led to. History or memory of the past is of great importance in the creation of individual identity (Mink, 1969). Geography too is equally important in making meaningful contribution towards understanding human experiences relative to the natural environment. A major strength of geography is that it relates to both physical and social sciences. The subject promotes values, skills and cognitive procedures and assists students in

Blood component therapy Assignment Example | Topics and Well Written Essays - 2500 words

Blood component therapy - Assignment Example It has been observed that there is a disorganized practice to place the orders for blood requirement in elective surgeries moreover incidence show a wasteful use of blood in the execution of elective surgeries (Gianoutsos, 2008). It is therefore essential that there should be an approach of â€Å"group and screen† procedure compared to going for the full cross-match once transfusion is compulsory and therefore orders must be placed accordingly (Gianoutsos, 2008). In order to avoid the occurrence of hepatitis and HTLV-III infections, an approach of predeposit autotransfusion was realized specifically in elective surgery. This facilitates the conservation of homologous blood and creates an awareness and understanding for the proceeds of autotransfusion (Rebulla, 1987). This kind of approach finds its way through the advancement in the use of preservatives. The method has the advantage over the homologous transfusion where an individual receives the donor’s blood and hence risk life with hepatitis (risk is 46%), malaria, syphilis, allergic reaction (risk is 20 -25%) and mismatches due to any technical errors (risk is 61%). It is therefore essential for planned surgeries to have an autologist transfusion of blood to eliminate risks as it speed up the healing process (Holm, 1981). In order to find out the extent to which autologous blood that has been donated in advance and is used by the patient during the process of elective surgery, a study was carried out where 4996 patients undergoing elective surgery, of these, 1287 patients placed order for cross-matched blood even though 590 patients were found to be suitable for predepositing blood suggesting unawareness about predepositing blood. Merely 5% (32 patients) of the patients predeposited the blood, still 4 amongst these got homologous blood. The study concludes that by predonation of blood 68% homologous blood transfusion could have been avoided (Toy, 1987). This is autologous

Read book Mystic River by Dennis Lehane Essay Example | Topics and Well Written Essays - 750 words

Read book Mystic River by Dennis Lehane - Essay Example In the case of the character of Dave, his ‘tanha’ had caused him to question and even deny God’s rule over the earth. This may be influenced by significant events of Dave’s past, namely the incident of when he is sexually molested which ultimately changes his childhood and his outlook and attitude towards the outside world. Moreover, those around him find him hard to understand, as it is difficult to comprehend him due to the ambiguity of his statements and expressions. This makes him seem like a conspicuous character, suggesting perhaps, that he is ill at ease and unsettled, lacking a sense of peace and direction. There is an internal conflict within Dave, wherein he is struggling with his dark side that not only allures him with satanic temptations, but also forces him to treat others in the same way he had been treated in his life. Again, the theme of the power of the past contributing greatly to the characters is apparent with Jimmy. Jimmy’s atta chment to the past causes him a lack of Apatheia. Despite his efforts to take control of his own life, he finds it difficult to accept the fact that there are certain circumstances for which he has no control over; that is, he cannot go back to the events of his past. This may be exhibited in his question of guilt. These questions have made his wife wonder if is indeed feeling remorse or if his actions are merely an obligation due to his love and responsibility of his daughter. The fact that he himself is conflicted on whether or not he feels guilty further elaborates this. To him, guilt is merely temporary, it comes and goes in passing, but there is a disconnect with true emotions. As he continues to struggle with moving forward with his life, stark reminders of his past continue to plague him. Because is unable to rescue the deeds of his past (his karmas), he remains in an altered form of Apatheia. According to Hindu mythology, a man must face his own karmas for the duration of hi s lifetime (Livingstone). His lack of Apatheia causes him to seek a life of innocence, which is impossible for him. This frustrates him and causes him to lead a life of suffering. Sean on the other hand, is a character who believes in Halakha, which is the idea of a perfect moral ethic. Halakha is a perfect ethical rule that may be able to lead mankind to peace. Sean is a character who had lived a comfortable childhood and partially believes in laws and commandments which may result in a healthy solution. He is one who would have preferred religious ethics such as perfect theocracy to their religious insight. Although Sean’s profession prompts him to bring about law and order, issues in his personal life tempt him to opt to misuse law and order for his own gains. Theological reflection is not only seen in the characters, but in the setting as well. However, the classical approach to religion is replaced by authors and philosophers that may be termed as ‘religious existe ntialist’. Jimmy’s struggles with his actions reflect the kind of punishment described by Dostoevsky in his view of Christianity. His view sees Christianity as closer to spiritualism such as with Hinduism, Islam, and other eastern religions (Dostoevsky, n.p.). In Hinduism, ‘karmas’ leads one to the punishment he must face. In the same way Jimmy’s actions leads him to the punishment he would eventually have to deal with. Jimmy deals with a moral crisis when he reflects on how

Blood component therapy Assignment Example | Topics and Well Written Essays - 2500 words

Blood component therapy - Assignment Example It has been observed that there is a disorganized practice to place the orders for blood requirement in elective surgeries moreover incidence show a wasteful use of blood in the execution of elective surgeries (Gianoutsos, 2008). It is therefore essential that there should be an approach of â€Å"group and screen† procedure compared to going for the full cross-match once transfusion is compulsory and therefore orders must be placed accordingly (Gianoutsos, 2008). In order to avoid the occurrence of hepatitis and HTLV-III infections, an approach of predeposit autotransfusion was realized specifically in elective surgery. This facilitates the conservation of homologous blood and creates an awareness and understanding for the proceeds of autotransfusion (Rebulla, 1987). This kind of approach finds its way through the advancement in the use of preservatives. The method has the advantage over the homologous transfusion where an individual receives the donor’s blood and hence risk life with hepatitis (risk is 46%), malaria, syphilis, allergic reaction (risk is 20 -25%) and mismatches due to any technical errors (risk is 61%). It is therefore essential for planned surgeries to have an autologist transfusion of blood to eliminate risks as it speed up the healing process (Holm, 1981). In order to find out the extent to which autologous blood that has been donated in advance and is used by the patient during the process of elective surgery, a study was carried out where 4996 patients undergoing elective surgery, of these, 1287 patients placed order for cross-matched blood even though 590 patients were found to be suitable for predepositing blood suggesting unawareness about predepositing blood. Merely 5% (32 patients) of the patients predeposited the blood, still 4 amongst these got homologous blood. The study concludes that by predonation of blood 68% homologous blood transfusion could have been avoided (Toy, 1987). This is autologous

Decision-Making Model Essay Example for Free

Decision-Making Model Essay The human decision-making process has been described by the development of several frameworks. The alternative for the maximize utility of the decision is selected by a fully informed, as well as, knowledgeable decision maker in the Rational Model. A satisfactory decision alternative is sought by the decision maker due to the causes of time, information, and space constraints according to the Bounder Rationality Model. It is hypothesized by the Organizational Model that available procedures are used by the decision maker for the solution of problems of decisions in a continuously updated organizational memory. Conflicting values and interests are confronted by the decision makers in the Muddling through Model, and an incremental improvement in the outcome is achieved by the selection of alternative with minimal organizational changes. An intermeshing of problems, solutions, and decision maker interest are represented by decisions that are forced by social and political factors in an anarchistic environment according to the Garbage Can Model. The criteria are met best by the identification of alternative with the use of relationship that is made between the criteria, events, and alternative by the decision maker in the Classical Decision Theory Model. During the selection process, conflicting constraints can be confronted by the decision maker, as intangible or tangible criteria would have to be dealt in uncertain events. The situation is assessed, a single alternative is generated and evaluated, and alternative for a satisfactory solution of the problem is selected by the decision makers according to the Naturalistic Decision-Making Model. Outcomes of the decision-making process are focused by some of the proposed models like Classical and Rational Decision Theory formulations. A limited set of decision activities is highlighted by other models like Bounded Rationality Models and Naturalistic Decision-Making Models. A comprehensive and integrated view of decision-making has been offered by none of the proposals. In addition, not all the situations of the decision-making can be applied with any formulations of these proposals. For instance, operational and tactical decisions can be applied with the Organizational Model. However, strategic decisions cannot be applied with this model due to incomplete understanding of the problem, as well as, limited availability of the knowledge of the problem. In this regard, the most popular model of the human decision-making process has been the three-phase paradigm of design, intelligence, and choice by the Simon. Virtually, all other proposed frameworks have been implied by this most general paradigm. However, an implementation phase of the Simon’s formulation has been concluded with the expansion of such scrutiny. Reality is observed by the decision maker during the intelligence phase. A fundamental understanding regarding the existing problems, as well as, new opportunities is gained by the maker. In addition, the general quantitative and qualitative information is acquired by the decision maker for the addressing of different opportunities, as well as, the problems. In the design phase, a specific and precise model is developed by the decision-maker, by which, the discovered problems and opportunities are examined systematically. Decision alternatives, uncontrollable events, criteria, and numerical, as well as, symbolic relationships will be consist in this model. The ensuing choice phase constitutes of the generation of recommended actions from the evaluation of the specified alternatives by the usage of explicit models logically. The analyses and recommendations are pondered by the decision maker during the subsequent implementation phase. In this regard, the consequences are weighed, and sufficient confidence is gained in the decision-making process. In addition, an implementation plan is developed, financial, human, and material resources are secured, the plan is put into the action. After the implementation of the final choice, the new reality should be observed by the decision maker. In addition, intelligence, design, choice, and implementation should be regarded and followed by the decision maker. Moreover, the need for revisions at preceding phases might be suggested by the phase’s analyses. For instance, adjustments of the previous design might be necessitated by the analyses during the choice. Conceptually, individual or group decision-making is applied with the decision-making process in the same manner. In practice, the communication-intensive aspects of cooperative problem solving must be accommodated by the group decision-making. In addition, voting, ranking, rating, and other consensus-developing methodologies should be supported by the usage of structured techniques. Group and organizational collaboration support should be provided by the development of this consensus. Decision-making model can be operated by the use of a variety of measures. Outcomes are dealt by some measures, and process outcomes are involved by the others. Positive decision outcomes can include: Increases in returns, costs reduction, and increment in the flow of information are some of the examples of the gains in the performance of the organization. When the understanding of a person regarding a current problem, as well as, its solution is developed, the decision-maker’s maturity develops. In addition, the improvement of the general problem-solving skills also results in the maturation of the decision-maker. Objectively, recording can be done regarding the number of opportunities, problems, as well as, alternatives. Experts, as well as, person’s evaluations can assess such efforts and subjective assessments. In expert’s evaluations, practice would be observed by the experienced decision makers and the examinee’s efforts will be rated. In this regard, a structured rating form will be used for its support. The examinees are used by the directed self-examinations, and a facilitator is used for the purpose of guidance. In some decision-making situations, the improvement of the organizational performance becomes impossible due to the competition, internal restrictions, external constraints, and several other factors. Under these circumstances, the main decision outcome will be the learning, training, and various other beneficial side effects during the maturation of the decision maker. Process Enhancements in the ability of a person or group are involved in the process improvements for the implementation of the phases and steps in the decision-making process. Experts, as well as, person’s evaluations can assess such efforts and with the help of subjective assessments. In expert’s evaluations, practice would be observed by the experienced decision makers and the proficiency of the examinee during each phase and step of the decision-making process will be rated. In this regard, a structured rating form will be used for its support. The examinees are used by the directed self-examinations, and a facilitator is used for the purpose of guidance. The use of accounting tools is involved in the process tracing, in which, the decision aid is embedded for the recording, as well as, reporting of the actions of the examinee during the decision-making process. In addition, the process enhancements may be manifested through: The time that is needed during the structuring of the problem by the user is reduced in a hike in personal efficiency. In addition, in a given time period, the number of alternatives is increased during the evaluation of the user, which is also an example of the hike in personal efficiency. The time of the decision-making is reduced, and the amount of pertinent information is increased from the decision-making is an improvement in the personal productivity. Objectively, recording can be done regarding the time and number of evaluated alternatives. Expert, as well as, direct self-evaluations by the activity of an individual or group can assess the amount of pertinent information, wisdom, and knowledge, that is, subjective assessments. In any particular management situation, more importance might be given to the support for some phases, as compared with the support for others. The process should be improved for at least the relevant phases by a given aid in the decision-making process. The decision outcome and process measures have been summarized in the Table 1. In addition, the measurements have been obtained by the available approaches, which have also been summarized in the table. As such, a series of guidelines has been offered by the table for the operation of the decision-making process. For instance, the implementation phase of the decision-making process consists of confidence and commitment of the decision maker. The performance of the decision maker during these steps is measured by the process tracing, expert ratings, and directed self-evaluations, as indicated by the Table 1.

Mild hypoxemia with a fully compensated respiratory acidosis

Mild hypoxemia with a fully compensated respiratory acidosis 92% 100%The following 5 ABG analyses were formulated using Pierces (2007) systematic analyses (p.55 60). Normal values according to Pierce are listed as follows: The systematic analysis is done by first looking at each number individually and labeling it. Second describing the adequacy of oxygenation by assessing PaO2 and SaO2. Pierce (2007) lists hypoxemia as mild ( ABG #1 FiO2 0.21 pH 7.40 Normal PaCO2 50 Acidemia PaO2 71 Hypoxemia HCO3 30.9 Alkalemia BE 5.0 Alkalemia SaO2 95.1 Normal Hb 12.9 Mr. Puffins PaO2 of 71 shows mild hypoxemia, with a SaO2 within normal limits. His pH of 7.40 is neutral and shows that his acid base status is within normal limits; however his PaCO2 of 50 demonstrates that he is acidotic and his elevated HCO3 indicates compensation is occurring. These results suggest Mr. Puffin has a mild hypoxemia with a fully compensated respiratory acidosis. His normal pH indicates full compensation is occurring, ABG#2 FiO2 0.50 pH 7.14 Acidemia PaCO2 127 Acidemia PaO2 44.2 Hypoxemia HCO3 41.6 Alkalemia BE 7.1 Alkalemia SaO2 69.2 Hypoxemia Hb 14.1 Mr. Puffins PaO2 and SaO2 show he has a severe hypoxemia. His pH of 7.14 is indicative that he is acidotic. His PaCO2 is elevated which shows the acidemia is respiratory in origin. The elevated HCO3 of 41.6 shows that metabolic compensation is occurring, therefore these results indicate Mr. Puffin has severe hypoxemia with a partially compensated respiratory acidosis. ABG #3 FiO2 0.40 pH 7.22 Acidemia PaCO2 99.6 Acidemia PaO2 45.3 Hypoxemia HCO3 39.9 Alkalemia BE 8.3 Alkalemia SaO2 Hb ABG #3 shows Mr. Puffins respiratory acidosis has improved due to BiPAP therapy. There is a slight increase in his PaO2 although it still shows severe hypoxemia. His pH has improved but still shows acidemia. PaCO2 has decreased due to BiPAP therapy but remains elevated and indicates respiratory remains his primary cause of acidosis. Mr. Puffins HCO3 is also still elevated indicative of partial compensation occurring. ABG #3 shows Mr. Puffin still remains severely hypoxic, with a partially compensated respiratory acidosis. ABG #4 FiO2 0.40 pH 7.32 Acidemia PaCO2 71.9 Acidemia PaO2 55.6 Hypoxemia HCO3 36.1 Alkalemia BE 8.0 Alkalemia SaO2 Hb ABG #4 shows further improvement in Mr. Puffins severe hypoxemia and respiratory acidosis. His PaO2 has increased further but still shows a severe hypoxemia. His pH although increased still suggests mild acidosis, as well as his PaCO2 of 71.9, although it has decreased, still indicates a respiratory origin. HCO3 remains elevated showing compensation is occurring; therefore Mr. Puffin still has severe hypoxemia with a partially compensated respiratory acidosis. ABG #5 FiO2 0.28 pH 7.00 Acidemia PaCO2 59.1 Acidemia PaO2 62.4 Hypoxemia HCO3 18 Acidemia BE -7.8 Acidemia SaO2 92% Hb 14.2 Mr. Puffins 5th ABG PaO2, indicates moderate hypoxemia. His pH is low and shows he is acidotic. An elevated PaCO2 suggests acidemia respiratory in nature. HCO3 is also low which also shows acidemia metabolic in nature. Mr. Puffin in ABG #5 has a moderate hypoxemia with a mixed respiratory and metabolic acidosis confirmed by the decreased BE. Question Two: What type of respiratory failure does Mr. Puffin have? Provide a rationale for your answer based on the clinical information supplied. Differentiate between Type 1 and Type 2 Respiratory failure. Respiratory failure as described by Pierce (2007) is the absence of the normal homeostatic state of ventilation as it relates to acid base status of the blood and the exchange of oxygen and carbon dioxide (p.181). Type 1 respiratory failure, Pierce (2007), describes as a failure to oxygenate or hypoxemic respiratory failure, categorized by a PaO2 of less than 60mm Hg on an FiO2 of more than 0.5, and Type 2 respiratory failure as failure to ventilate, also called ventilatory failure, hypercapnic respiratory failure, or respiratory pump failure, as a PaCO2 of greater than 50mm Hg, with a pH of 7.25 or less (p.181-182). In contrast to Pierces definition Hennessey Japp (2007) define respiratory failure as respiratory impairment. Hennessy Japp define type 1 respiratory impairment as low PaO2 with normal or low PaCO2 which implies defective oxygenation despite adequate ventilation and the PaCO2 is low due to compensatory hyperventilation (p.20). Hennessey Japp (2007), define type 2 respiratory impairment as a high PaCO2 (hypercapnia), and is due to inadequate alveolar ventilation, and since oxygenation also depends on ventilation, the PaO2 is usually low, but may be normal if the patient is on supplemental oxygen (p.22). Type 1 respiratory failure is most commonly caused by VQ mismatch, pneumonia, pulmonary embolism, pneumothorax, pulmonary edema, shunt and acute respiratory distress syndrome and initial treatment is aimed at achieving an adequate PaO2 and SaO2 with supplemental O2 while attempting to correct the underlying cause, Hennessey Japp (2007) p. 20. Type 2 respiratory failure is commonly caused by chronic obstructive pulmonary disease, exhaustion, flail chest injury, opiate/benzodiazepine toxicity, neuromuscular disorders and obstructive sleep apnea, with clinical signs that include confusion, drowsiness. Based on the case study information it is evident Mr. Puffin has Type 2 respiratory failure. The diagnosis of type 2 respiratory failure could be made through the interpretation of ABG #2 as he has a decreased pH and elevated PaCO2 with hypoxemia. His presentation of his difficulty breathing, productive green cough, drowsiness and confusion are consistent with the presentation of an acute exacerbation of chronic obstructive pulmonary disease due to his previous diagnosis made by his doctor of emphysema. Question Three: What is BiPAP? BiPAP (Bi Level Positive Airway Pressure) is a form of non invasive mechanical ventilation commonly administered to patients with exacerbations of type 2 respiratory failure, that delivers two airway pressures through inspiration, (IPAP), and expiration, (EPAP) measured in cm H20. IPAP is the abbreviation for Inspiratory Positive Airway Pressure and EPAP is the abbreviation for Expiratory Positive Airway Pressure. BiPAP is delivered to the patient through an appropriate bilevel ventilator eg Vision BiPAP, or Respironics BiPAP, through a nasal mask, full face mask, or total face mask. Describe the effects of BiPAP. In your answer consider its effects on airway pressures, the alveoli, the lung, and the cardiovascular and neurological systems. When BiPAP is administered to a patient with type 2 respiratory failure, during inspiration (IPAP) a higher level of positive airway pressure is delivered, increasing breath size, which helps to clear out carbon dioxide and assumes a fatigued patients work of breathing, and during expiration (EPAP) prevents atelectasis, recruits collapsed alveoli and enables gas exchange between breaths (Woodrow 2003). The difference between IPAP and EPAP is termed pressure support so for example if Mr. Puffin was commenced on 12 cm H20 IPAP and 6 cm H20 EPAP he would have 6 cm H20 being the being the difference between 12 and 6 of pressure support. Pressure support decreases the work of breathing by initiating breathing and increasing tidal volume. Question Four: Outline the clinical indications for the use of BiPAP in Mr Puffins case. Discuss the monitoring that would be required for the safe application of BiPAP. List the possible complications of BiPAP that may occur in Mr Puffins case.

Court Experience Essay -- essays research papers

Court Experience   Ã‚  Ã‚  Ã‚  Ã‚  I went to the court session on Wednesday afternoon at 2:00 and stayed until around 4:35. They did not start court though until a little after 2. Before court started everyone was talking to each other and having a good time. There was only one other person in the courtroom besides myself watching the trial and that person was also from this class.   Ã‚  Ã‚  Ã‚  Ã‚  When court resumed the lawyers were trying to agree to certain things concerning the trial before the jury came back in. Since I had not seen the beginning of this trial, I had no idea who was suing whom or what was going on. Finally after they had got those things ironed out and a map set up, the jury was finally called back into the courtroom for closing arguments.   Ã‚  Ã‚  Ã‚  Ã‚  To give the basics that I picked up from closing arguments was that Guge who owns the Exxon on 105 extension was wanting more money from the state for some property that they were confiscating for construction. The state was offering around $60,000 and he wants $300,000. The lawyer for Guge went first. He went on forever it seemed like. It was over an hour that he went on talking. Some of the jurors were falling asleep as well as the judge while he was speaking. It seems that he could have been more concise with his argument. Pretty bad when even the judge nods off. The judge even got up and left during part of the closing arguments.   Ã‚  Ã‚  Ã‚  &nbs...

Challenges of Small Businesses :: Essays Papers

Challenges of Small Businesses Growth in the small and medium business in Canada and other developed countries has been very significant. This sector of the business community now represents about 40 percent of GDP and accounts more than half of total employment. Today small businesses are more diverse and more vigorous than ever, but they also faces newer and more challenges or inhibitors to their growth than their older conter parts. This research will attempt to find the answer to the following hypothetical question: "What are the barrier to entry, inhibitors to growth, and detriments to the health of small business and entrepreneurship today?" Access to capital and credit at various stages in the business life cycle is identified as the major hurdle by the entrepreneurs. For many small firms and most start-ups, the personal funds of the business owners and entrepreneur and those of relatives and acquaintances constitute as the major source of capital. For many small businesses, especially during the early years of their operation, credit is simply not available. For many others, the limited available credit is not through bank loans. Due to this many of them rely on multiple credit card balances and home equity loans as major sources of credit for start-up firm. Because banks are bound by laws and regulations to prudent lending standards that require them a risk management assessment for each loan made. These regulations were made more vigor during the late 1980'' and early 1990 . Banks always found that lending to manufacturing firm with hard asset such as property, equipment, and inventory has always been easier than lending to today's expanding service sector firms. Because the service sector firms own few hard asses, therefor lending judgment have to be based in terms of character, markets, and cashflow, which make it difficult to the bank to meet the regulations for the approval of the loan. Additional, the banking industry, as well as the entire financial sector of the economy, is undergoing rapid change. In the future banking industry will be divided into global, national and super-regional banks and a much smaller number of community banks. It is expected of these banks primarily super regional banks and community banks will extend their services to the needs smaller business through large loan processing centers utilizing credit-scoring techniques and "intelligent models" (artificial intelligence-derived computer-based models) .

The Souls of Black Folk Critical Analysis

Critical Analysis Madonna R. Stengel Spalding University In the selections, Forethought, Chapter I and Chapter V from W. E. B. De Bois’ The Souls of Black Folk, the author is attempting to explain the inner struggle playing out in the subconscious of African-American’s minds following the era of reconstruction, as well as offer his common sense solutions to this matter. He refers to this battle of dueling realities within the mind as double consciousness, using â€Å"the veil† as a metaphor to illustrate the isolation and sometimes the protection felt when living within the veil.He attempted to help African-Americans, as well as whites find peace with each other and within their souls, by being true to themselves, instead of accepting the ascribed identities or being the offenders who ascribe those identities. This theme of autonomy and injustice is obviously a common thread of many African American authors, although De Bois takes the concepts a bit further by an alyzing ascribed vs. avowed identity and the reality of human limitations.The message, especially in Chapter V is a forward thinking, broad view that involves setting ethical priorities, educating people appropriately, while not allowing imposed limitations regarding race, gender or socio-economics to hold some back nor the stumbling block of human limitations hold other back. Therein lies the difference between De Bois and some other authors, who endeavor to empower by offering only grandiose ideals without common sense solutions. W. E. B De Bois was very concerned with this dual consciousness theory and image of the â€Å"veil† as an approach to bringing broad understanding to the African-American experience.He believed that it was important for African-Americans to recognize this phenomenon, but equally important was the education and recognition of those who imposed the â€Å"veil. † De Bois is implying, not so subtly, with the veil analogy that it’s a tool to separate and diminish whoever is wearing it and if there is no ability to look figuratively into the eyes, one can’t know the soul, and if one can’t know the soul, one does not have to recognize the humanity. Therefore, injustices and sub-human treatment is much easier to carry out and defend.Also, as educator De Bois was concerned with access to an equitable and appropriate education for all, even if that meant â€Å"teaching the worker to work. † He realized that the key to empowerment was education. He also realized that it was not only the African- Americans population that was in need of an education. He held strong to the belief that it was imperative to train blacks and whites with respect to one another’s culture, in an effort to bring peace and understanding between the races. He also realized that some people, regardless of their race, social status or gender were more inclined to be scholarly than others.He writes, â€Å"Neither or both: te ach the worker to work and the thinker to think; †¦And the final product of our training must be neither a psychologist nor a brickmason, but a man. And to make men, we must have ideals, broad, pure and inspiring ends of living—–not sordid money-getting, not apple of gold. † The worker must work for the glory of his handiwork, not simply for pay; the thinker must think for truth, not fame. So, the message is be true to oneself, and the rest will follow. Works Cited Du Bois, W. E. B. (1969) The souls of black folk: Essays and sketches. New York: Fawcett World Library.

Theory of Cognitive Development and Commitment Scores

PsychSim 5: Conception to Birth 27 PsychSim 5: CONCEPTION TO BIRTH Name: __________________________________________ Date: __________________________________________ This activity will help you understand the sequence of prenatal development. Fertilization †¢ Of the 200 to 400 million sperm cells released in a typical ejaculation, approximately how many do you think will reach the ovum? _____ 100 _____ 3000 _____ 100,000 _____ 1,000,000 Section: ________________________ Germinal Phase †¢ Briefly describe the main features of this phase of development. Embryonic Phase †¢ Briefly describe the main features of this phase of development.Fetal Phase †¢ Briefly describe the main features of this phase of development. Summary †¢ Now that you have viewed the entire sequence of prenatal development, what do you think are the most important themes of development during these 38 weeks? PsychSim 5: Cognitive Development 25 PsychSim 5: COGNITIVE DEVELOPMENT Name: _________ _________________________________ Date: __________________________________________ This activity describes Piaget’s theory of the growth of intelligence and simulates the performance of three children of different ages on some of Piaget’s tasks.Schemas †¢ What are schemas? Section: ________________________ †¢ Explain the difference between assimilation and accommodation. †¢ Suppose that a 15-month-old toddler has learned to call the four-legged house pet a â€Å"doggie. † What do you think would happen if the child sees a horse for the first time? Is the child likely to call the horse a â€Å"horsie† or a â€Å"doggie† or a â€Å"doggie-horse† or some other term? Write your best guess in the space below, and add a sentence explaining why you think the child would use that term to refer to the horse.Stages of Development †¢ What are some characteristics of a child in the sensorimotor stage of development? What is object pe rmanence? †¢ What are some cognitive limitations of preschoolers? What is egocentrism? †¢ A child in the concrete operations stage can reason differently than can a child in the sensorimotor stage. For example, if shown two identical balls of clay, one of which has been rolled into a rope, an older child (in the concrete operational period) might decide that the ball and the rope both have the same amount of clay.What kinds of reasoning do you think the older child might use to draw that conclusion? 26 PsychSim 5: Cognitive Development Measures of Mental Operations †¢ What are some differences in mental operations among the three children in the conservation of number/checkers task? †¢ What are some differences in mental operations among the three children in the conservation of liquid/water glass task? †¢ What are some differences in mental operations among the three children in the seriation/sticks task? What are some differences in mental operations among the three children in the seriation without visible objects/word problem task? 28 PsychSim 5: Who Am I? PsychSim 5: WHO AM I? Name: __________________________________________ Date: __________________________________________ This activity will help you understand Erik Erikson’s perspective on identity formation, as well as James Marcia’s four steps or stages in the identity process. Your Results †¢ What was your exploration score? ___________ †¢ What was your commitment score? ___________ Paths to Identity Achievement †¢ How did Erikson define identity achievement? What combination of exploration and commitment scores are seen? Section: ________________________ †¢ What is diffusion? What combination of exploration and commitment scores are seen? †¢ What is foreclosure? What combination of exploration and commitment scores are seen? †¢ What is moratorium? What combination of exploration and commitment scores are seen?Marcia’s Identit y Status Model †¢ After considering your identity status classification based on the initial questionnaire, do you believe that your classification was accurate? †¢ Which of Marcia’s four statuses best fits you right now? †¢ Why you would not classify yourself as being in the other three statuses? PsychSim 5: Signs of Aging 29 PsychSim 5: SIGNS OF AGING Name: __________________________________________ Date: __________________________________________ In this activity you will explore the main aspects of physical aging.Aging Begins in Early Adulthood †¢ What distinctions do researchers find between primary and secondary aging? Section: ________________________ Aging and Appearance †¢ List four changes in appearance experienced with aging: 1. 2. 3. 4. Sensory Changes †¢ List the two senses most significantly affected by aging: 1. 2. Physical Functioning †¢ Name two of the changes in physical functioning experienced during aging: 1. 2. Conclusio n: Making the Most of Each Stage †¢ How will you feel about the changes that aging brings? Which of the changes will bother you the most?

Nao Bell and Jar with Sculptural Rim Essay Example | Topics and Well Written Essays - 250 words

Nao Bell and Jar with Sculptural Rim - Essay Example is serves to indicate that the primitive art creators of the age had some measure of geometry and trigonometry incorporated, which is evident from the very geometric patterns on the rim. Additionally, the curves used to compile the base of the jar provide further evidence for the use of advanced geometrical techniques. The second piece, the Nao bell, provides another unique experience of Oriental craftsmanship. The colour of the Nao bell indicates that it was fashioned by water exposure over time since the existing colour belies the materials used to create the piece (Kimbell Art Museum). The Nao bell shows the detail that was assigned to art pieces, especially of a ritualistic nature, in ancient Chinese society. The scrolls on the sides of the Nao bell signify the intricacy that could be produced through castings from the period since it would require detailed mold making including provisions for precise cast making. In addition, the curves defining the rims of the Nao bell and the depression inside the bell are also testament to the virtuosos of the

Bullying Essay Example | Topics and Well Written Essays - 750 words - 4

Bullying - Essay Example The rise of these technologies has resulted into a new form of bullying known as cyber bullying (Donegan 1). The new form of bullying has been on the increase in various communities set up. However, the problem has been rampant in various school causing grave effects. A reflection on bullying helps in understanding its effects in school. Bullying has been on the rise in various schools. Bullying is described as strange and extreme behavior usually among schoolchildren perpetrated by individuals having an advantage in terms of physical strength, popularity, or possession of damaging information (U.S. Department of Health & Human Services 1). The problem is usually repeated severally causing problems to the perpetrators and those targeted. Bullying may entail one of the following actions; making threats, spreading rumors, attack either physical or verbal, avoiding someone in a group or purpose (U.S. Department of Health & Human Services 1). Mostly, bullying occur during and after school hours (U.S. Department of Health & Human Services 1). Bullying occurs in various ways. First, it may arise through utterance or authoring mean things concerning an individual. Verbal bullying, on the other hand, may entail teasing, inappropriate comments, and threatening to cause harm (U.S. Department of Health & Human Services 1). Secondly, there are social bullying mostly perpetrated using social sites. Such form of bullying hurts someone reputation or relationship (U.S. Department of Health & Human Services 1). The problem is mostly perpetrated by spreading rumors about an individual. The other common form of perpetration is by use of physical strength. The effect of the challenge is through hurting a person’s body or possessions (U.S. Department of Health & Human Services 1). Bullying is a serious problem due to harm it cases in the society. First, it affects students in various ways. It may lead to health effects such as

Immigration in the US Essay Example | Topics and Well Written Essays - 1000 words - 4

Immigration in the US - Essay Example People have generally developed a negative perception about assimilation over the years. Assimilation has been largely viewed as a process of wearing a fake identity. Nevertheless, assimilation has played a fundamental role in the integration of ethnic minorities in the advanced societies. In this way, social assimilation enables the ethnic minorities to achieve cultural solidarity without having to compromise upon their indigenous cultural values and norms. Pluralism, by definition is the inverse of assimilation. Ethnic pluralism is the term used for such circumstances that enable the ethnic minorities to keep their original values and sustain ethnic heterogeneity. Ethnic pluralism is misunderstood as a social process which isolates one ethnic group from the rest. A more rational way to define ethnic pluralism is definition of a particular group in a larger society. This is the reason why ethnic pluralism gives rise to a multiethnic society instead of distorting one large society into several small societies. Different ethnic groups are interlinked by the economic and political systems in the society. Although American society is by large an assimilationist society, yet pluralistic elements are quite evident at several levels in the structure of the society. Whether an individual is inclined towards assimilation or ethnic pluralism fundamentally depends upon his/her choice. People that prefer to hold ethnicity as the most prominent fac tor of identification are more of ethnic pluralists than assimilationists. Assimilation and ethnic pluralism resemble each other in that both entail numerous forms and dimensions. Several dimensions including the cultural and structural dimensions can be defined for both assimilation and ethnic pluralism. Differences among individual ethnic groups sustain in both social systems. Both assimilation and ethnic pluralism are variables for societies and groups and both occur at different

The impact of Information Technology on a career Term Paper

The impact of Information Technology on a career - Term Paper Example I also propose that all companies should raise awareness of how information technology in HRM is needed in order to remain competitive. I first examine the current state of how IT is applied in HRM today. HRM today is becoming more influenced by Information Technology, but some companies are still using IT to cover older HR functions that have been in place for many years, and have not made use of best practices by fully utilizing IT. In the article â€Å"An Exploratory Analysis of E-HRM in the Context of HRM Transformation†, the author mentions how the focus for use and investment in IT with HRM has been for a limited number of functions such as basic database and spreadsheet uses, payroll, or other standard administrative functions but overlook better uses of IT such as using technology for corporate strategy (Foster, 3). As mentioned in a publication by the U.S. Office of Personnel Management, some traditional ways of measuring employees by HR will always be needed despite the IT system involved, as in the case of personnel performance reviews. Yet, it is shown that the strategies of employee performance do not always match with departmental goals. This is an area that could be corrected through the use of IT. The article mentions that HR does not normally compile hard statistics or data to prove departmental successes, and hence there may be a lack of clear and documented evidence the benefits that IT provides. Also, HRM’s concentration on internal operations can have limiting effects in the way that senior management decides to use scarce IT investments (U.S. Office of Personnel Management, p. 22). In the article â€Å"The Future of Human Resources†, the authors outline how some companies are still in a traditional viewpoint with the role of Human Resources. Several key items mentioned are that the HR department is associated with processing activities (Dattner and Rothenberg, p.5). This would primarily include

Should school uniforms be mandatory Essay Example | Topics and Well Written Essays - 1000 words - 1

Should school uniforms be mandatory - Essay Example The students believe that the can dress up on their own on a daily basis and thus be different in their own right. What they do not understand is the fact that uniforms bring in politeness and courtesy for one another. This paper will specifically discuss why school uniforms are required and what kind of critical comments are made in the wake of not wearing them by the students. The stance of the teachers as well as the parents will also be taken care of here so as to justify the equation related with school uniforms in the present day and age. Moving ahead, uniforms are important and thus must be made mandatory. The reason for this implementation is that school uniforms implement understanding for one another. Students from humble backgrounds can feel at ease while the ones who are well-off can also come down to their level (Burke 2003). It is a fact that the uniforms create equality within the students, which goes down well with their upbringing regimes for the future. The deeply embedded theories of oneness and equality that are taught within school themselves have a practical basis as soon as the children see their own selves wearing the school uniforms. One should believe that this is the best example of equality that a school can give to its own students. They can practically teach their students to wear school uniforms and thus be active participants of the society that they are a part of. What is even more interesting is the fact that the written word which is presented to them through theory is manifested in its t rue form through the application of school uniforms. The children also understand that their oneness and equality would go a long way in building up their character and in comprehending how to walk hand in hand with the different strata of the society. The different members of the society will co-exist which is indeed the order of this day and age. They will work to good effect for the betterment of one and all, and

How can perceptions shape imaginative thought Essay

How can perceptions shape imaginative thought - Essay Example t is people’s sensory experience of the world around them involving both the behavior in response to stimuli and the recognition of environmental stimuli. Perception is known to incorporate the five senses of smell, touch, sight, taste and hearing (Heuer 1999). In this day and age concepts and thoughts are urged onward by an increasing amount of information and data made accessible to every person. This in turn makes one to respond to and anticipate transformations within their environment. Mental models are thus important in allowing individuals to process what would otherwise be considered incomprehensible volume of information (Heuer 1999). It is rather unfortunate that people tend to perceive what they expect to perceive and not what is actually there in reality. Perceptions shape imaginative thoughts. Creativity and imaginative thoughts can be said to be similar in a number of ways where majority of researchers have discovered that imaginative individuals tend to be more depressed as compared to the general population due to their perception of different situation they may be experiencing (Heuer 1999). Individuals considered to be highly creative or imaginative tend to explore unusual possibilities. Those who perceive the world around them in a limited perception tend not to be as imaginative or creative as those who are open minded and liberal. The left and right hemispheres of the human brain usually communicate with each other via a network of nerves joining these two parts of the brain. These also tend to possess different modes of thinking that may lead to conflicting interpretations with regards to awareness and perception. Imaginative thoughts are usually associated with the right brain hemisphere and for an individual to have clear perception of a given situation, the two hemispheres need to be in communication at the time of the experience in order for the person to better judge and act as per the

New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay A marketing plan can be defined as a written document that summarizes what the marketer has learned about the marketplace and indicates how a firm expects to reach its marketing objectives. It contains tactical guidelines for the commercialization programs and financial allocations over the planning period (Kotler et al., 2012). This document can be considered one of the most important outputs from the marketing process as it provides direction and focus for a brand, product, or company (Kotler et al., 2012). Typically, the marketing plan includes the following elements: Executive summary, situational analysis, marketing strategy, financial projections, and implementation controls. Executive summary Founded in 2014, Luxury-Pedic is a start-up manufacturer of luxury mattresses offering a product line that is focused on creating a lull the senses into a deep, relaxing, and peaceful nights sleep. With other competitive offerings like Tempur-Pedic, Icomfort, and Sealy Optimum, the Luxury-Pedic product line will focus heavily on being different. By providing a quality product at competitive price levels, excellent warranty, and service experience, Luxury-Pedic will stand out. Luxury-Pedic will realize vital market penetration by utilizing a market challenger strategy and attacking the market leader on the basis of competitive pricing. Additionally, Luxury-Pedic will thrive based on the following operating principles: hiring a top-notch management team with extensive industry experience; a solid business model and long-term planning; and careful evaluation and response to competitive opportunities. Situational analysis Luxury-Pedic is entering into its first year of operation. Thus  far, its products have been well acknowledged with the intention of further and rapider expansion to come based on the marketing efforts soon to be implemented. Luxury-Pedic offers memory foam mattresses in three varieties of firmness and a several varieties of types of memory foam. Market Summary Luxury-Pedic understands the existing market and has done extensive research to understand the common attributes of the target market. This research will be used better to understand the consumers, their needs, and how to communicate best with the market. According to Business Journal for the Sleep Products Industry (2015), the target market for the mattress industry includes the following: Mattress Involved Sleep Sufferers Healthy and Content Brand Selectors Apathetics There is no set geographic target area for mattress sales. By utilizing in-store sales, Internet sales and delivery services, Luxury-Pedic intends to serve both domestic and International customers. The market can also be narrowed down to the adult demographic, ages 18 and up. Behavioral factors will include the working class, the sleep deprived or fatigued population looking for a good nights rest. Market Growth Potential The mattress industry is a steadily growing, altering, and evolving. As the mattress industry has changed, the consumer demographics have changed as well. Baby Boomers no longer are wanting to deal with horrible sleep conditions as it saved money in exchange for a better nights sleep that allows consumers to be more energized and feel younger. This changing of consumer wants to consumer needs has enabled the mattress industry to become more prosperous than ever. There is an unlimited market growth potential as consumers are becoming more educated on the benefits of a better nights sleep as well as more educated on the advantages and disadvantages of the different types of mattress products. According to Wise (2012), The mattress trade group recently revised its estimate and expects the value of mattress shipments to rise 10.5 percent and the number of units to grow 6.5 percent (p. 3). This increased consumer knowledge base has changed the mattress market potential from being a small market with potential immediate rewards into a market where long-term growth and increase opportunity has become to the key to market success. Competitive Analysis The Luxury-Pedic 100% memory foam mattress line will move into a highly competitive space. Outside of the 100% memory foam mattress line, there is the independent wrapped pocketed coil line and the interlocking coil or traditional coil lines of a mattress. These lines are built and designed by mattress companies that have been selling mattresses for 65 to 140 years by brands such as Sterns Foster, Simmons, Sealy, and Hampton Rhodes just to start. When it comes to the 100% memory foam mattresses, Sealy, Tempur-Pedic, Hampton Rhodes, Serta are the most popular companies today. All four of these businesses produce memory foam mattresses that range in price from $698 to $9,000 for a queen set. The none memory foam mattresses range from $198 to $4,800 for a queen mattress set. Competitor Product Price Summary When it comes to the prices of the 100% mattress foam lines, Luxury-Pedic is unable to compete with the prices of Hampton Rhodes and the introductory lines from both Sealy and Serta. The quality differences between the Luxury-Pedic mattress lines and the lower end lines of Sealy, Serta, Hampton Rhodes are the differences between night and day. For their price point, none of their mattresses are 100% memory foam. They contain mostly low-grade heat conductive standard foam that sleep hot by giving back all of the heat put into the mattresses. Additionally, they do not have proper edge support or prevent body impressions. When it comes to the higher priced 100% memory foam mattresses from the other competitive brands, Luxury-Pedic mattresses will stand out due to same high quality of material, temperature regulation, comfort, and edge support at a price point that undercuts all other competing mattresses. Tempur-Pedic mattresses are the only mattresses in the entire industry that are price locked at a that is almost double of what any other memory foam mattress costs. Tempur-Pedic owns SealyTempur-Pedic, and so the focus of the Sealy  100% memory foam mattress line is to be only two steps above the Serta memory foam line. Out of all of the memory foam mattress lines, the Serta collection is the worst at temperature regulation and has no pillow top product offering. Sealy is better at temperature regulation but is the softest of all memory foam mattresses. The prices of these two lines are very similar. They range from $1,299 to $2,499. Segmentation, Target Market, Strategy The Luxury-Pedic mattress lines will focus on three different areas of the consumer market. The first will be focused on consumer medical needs. The medical benefits of the Luxury-Pedic mattress lines range from increased circulation, increased recovery times, decreased: aches, pains, and soreness, and an increase in an overall comfort allowing for a better nights sleep. The second area will focus on consumer comfort. The Luxury-Pedic line will come in 3 different comforts from firm, plush, and pillow top allowing a customer to be able to identify the mattress that best suits their comfort needs. The third and final focus will be on consumer value as the Luxury-Pedic line will be more cost effective than Tempur-Pedic but will provide all of the same advantages and benefits of Tempur-Pedic. According to Perry (2010), The mattress industry must sell dreams if it wants to elevate its image, boost its sale price and give consumers a better shopping experience (p. 34). With the implementation of using these three different market strategies focusing on consumer segmentation and target marketing, Luxury-Pedic will be able to establish a stronghold in the 100% memory foam market. Pricing The Luxury-Pedic line will consist of three different mattresses firmness levels. There will be a firm, plush, and pillow top. When it comes a firm mattress, Tempur-Pedic queen price set is at $4,199, Serta is at $1,699, and Sealy has not actual firm 100% memory foam mattress. The price for a Luxury-Pedic firm mattress will be $1,899 as the Serta mattress has poor temperature regulation and it out prices the Tempur-Pedic significantly. When it comes to a plush mattress, Sealy is priced at $1,799, Serta $1,999, and Tempur-Pedic at $3,499. The Luxury-Pedic mattress will be priced at $2,099. The focus is to build value in the concept of adding more material  increases the size of the mattress allowing which causes an increase in the cost of the mattress. There is not a real pillow top in any of the Tempur-Pedic, Serta, or Sealy mattress lines, making Luxury-Pedic a true one of a kind, but in soft equivalences Sealy is priced at $2,099, Serta $2,199, and Tempur-Pedic at $4,999. The Lux ury-Pedic pillow top will be priced at $2,299. The point is to no be cheaper than a low-end mattress, but to be at a lower price than Tempur-Pedic. We will be at a higher price than Sealy and Serta with the benefit of much better quality. Distribution Strategies The distribution strategy for Luxury-Pedic will be following Indirect distribution. Luxury-Pedic Mattresses will initially be built and assembled in two factories in New Mexico and Kentucky to allow for easy mass distribution to wholesalers and mattress retailers. As Luxury-Pedics increase in the success, additional factories will be built to shorten delivery times in order to allow for an increase in mattress sales. The objective of the distribution strategy is to be able to get new mattresses to wholesalers and retailers in less than 72 hours after ordering. Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. Its important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving. The mattress industry is continuously growing. Key performances indicators are an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives, and they are not always financial but they are necessary for directing management to their full potential. Some other essential performances include new and existing customers’ status, customer segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Demand forecasting Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. The purpose of demand forecasting and estimation is to find a businesss potential demand so managers can make accurate decisions about pricing, business growth and market potential. Managers base pricing on demand trends in the market. Demand forecasting and estimation is critical for inventory management. Businesses buy inventory based upon demand forecasts. Demand forecasting and estimation methods are typically accurate for short-term business planning. Estimating demand for the long-term is difficult because there are many unforeseen factors that influence demand over time. The expansion of the global mattress industry is forecast to reach 3.7% p.a. in the coming years. Between 2007 and 2013 the market increased with an average annual growth of 4.9%. Currently, cellular plastic and rubber mattresses account for 40.9% of the global demand while the remaining market share is divided between other mattresses (41.8%), and mattress supports (17.3%). China, France, Germany, Japan and the United States represent the largest mattress markets while the strongest annual growth is forecast to occur in Tanzania (24.1%), Ethiopia (15.4%), Philippines (15.0%), Rwanda (14.8%) and Bolivia (13.3%). Marketing Objectives Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. Its important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving, the mattress industry is continuously growing, and key performances indicators is an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives; they are not always financial, but they are necessary for directing management to their full potential. Some other key performances include new and existing customers status, customer  segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Implementation Milestones As a new company, setting milestones in a marketing plan allows your company to track the progress of company goals; allowing the business to determine if it can reach the task by a particular date and if there is enough data to move to the next activity. Luxury Pedic will identify their tasks, the start date, and the scheduled completion date, each event will continue until every task is finished. Creating a milestone table for your business sets the plan in concrete terms with real budgets and deadlines. Luxury pedic started by identifying each milestone, assigning a due date, allocating a budget, and designating a responsible person or group for each task, this is how a plan is implemented. Control Metrics It is important to set the rules of engagement within Luxury-Pedic. In order to measure success, we must be able to have a way to create company goals and establish the way to control what needs to be done in order to achieve the objectives set forth. We must be able to have a rule to measure current success, as well. We must be able to deliver efficiently on four types of marketing control. Those types are Annual Plan Control, Profitability Control, Efficiency Control, and Strategic Control. Annual Plan Control provides us with the ability to see if the results the company is looking for are being reached. Profitability Control shows us where we are making money and, even, where we are losing money. If it is found that money is being lost, we can adjust what is being done to produce a positive gain in revenue. Depending on the money that is lost, the product or idea will go directly to the end of life cycle to save cost in that area. Efficiency control gives us the opportunity to see how our marketing dollars are being spent in relation to the impact that our marketing strategy is having on our consumer base. Strategic control will give us a roadmap letting us know if the company is going down the right path in product offerings and how we are going about to make these offers available to the public. With the proper control measures put in place, we can see a complete picture of how the company is doing at any particular time. We will be able to identify problem areas quickly and create contingency plans when needed adequately to address  any needs or areas of concern. Its falls on management to steer the company in the right direction. Creating a culture of success is vital. Frontline employees must be on board with the direction the company is moving. If it is determined that there are issue in that area by way in bad performance results, for example, it is up to management to find the right path to correct those performance issues. All parts of the business must work well together in order to serve our consumer base actually. Contingency Planning Marketers must be ready to update and adapt marketing plans at any time (Kotler Keller, 2011, p. 55). There are many variables that can affect daily, monthly, and quarterly numbers in terms of production and revenue. We must be ready to address any and all areas of concerns promptly. The introduction of a new mattress company can affect the way we market and advertize to our consumer base. Competition in a marketplace can have several adverse effects. One thing we must be prepared to adapt to is the effect competition can have on pricing and promotions. Too much competition can drive prices down which mean Luxury-Pedic must change to be successful. We may need to invest in more cost friendly products that can deliver the same quality and comfort to cut cost, but will allow us to still deliver on our promise to our customer base with more affordable pricing. Major geological events can have an immediate impact on demand of our products. Floods, tornados, and hurricanes can create mass devastation that can leave our consumer base in need to rebuild. Adjustments in our offerings and promotion to assist in helping rebuild our community will increase our overall customer satisfaction. Community service events and product donations would be a way for us to stand out above the rest of our competition to show that we care about our customers and our community. During such a period, the company could see a short term dip in revenue. With the establishment of community service projects in the time of need, we can predict that we will reap positive long term success from that. Luxury-Pedic must be flexible in our approach and delivery of our products to our customer in order to achieve high success. In conclusion, a successful firm starts with a marketing plan within its first fiscal year. A marketing plan is a highly detailed and written document that summarizes how  a firm plans to reach its marketing objectives. Luxury-Pedic has outlined its marketing plans and detailed tasks to reach these elements, executive summary, situational analysis, marketing strategy, financial projections, and implementation controls will be discussed among other elements. This paper has defined the following objectives that Luxury-Pedic will implement to achieve this successful marketing plan. References BedTimes. (2012). Research Finds 5 Key Mattress Consumer Segments. Retrieved from http://bedtimesmagazine.com/2009/01/research-finds-5-key-mattress-consumer-segments/ Kotler, P., Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Perry, D. (2010). Mattress industry should sell dreams. Furniture Today, 34(37), 33. Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/346182942?pq-origsite=summonhttp://search.proquest.com?accountid=35812 Wise, W. L. (2012). Going to the mattress. The Post and Courier Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/1115405056?pq-origsite=summonaccountid=35812